A content writer, editor, media
skills trainer and consultant
Bespoke training
Every company has its own unique tone of voice and its own way of writing. But ensuring staff understand (and can apply!) these is often the hardest part. I design practical bespoke courses to help your staff do just this. Training can be designed for one-off delivery or to embed in your in-house learning and development schedule. Have a look at my most popular courses below. If you need something different, let's have a conversation. It really is this simple…
Copywriting
Explore a variety of copywriting formulas; write for different platforms; apply company tone of voice; write faster; understand your audience; use effective signposting; overcome the blank page.
Report writing
Communicate your key messages concisely and effectively; explore report writing styles and structures; understand and choose the right tone; structure your message; assess the clarity of your writing.
Editing
Common grammar and punctuation errors; tips to edit your own and the work of others more constructively; recognise various writing structures and how to edit them; tighten, repurpose and rewrite your own work.
Proofreading
Approaches to proofing; how to read quickly and accurately; common stumbling blocks; on paper versus working on screen; practical exercises; industry proofing marks; dealing with complex pages.
Web content writing
Understand how people consume online content; the importance of good structure; how to hook and keep readers on the page and website; repurposing content; short and long form structures; basic SEO.
Public speaking & presentations
Build your confidence; understand the 3Ps of public speaking; develop hooks and swan songs; deliver effective presentations; connect with your audience; the language of speaking versus writing.
'You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually get better at it.'
Octavia E Butler